dotdigital Summit
Background:
Each year dotdigital host their annual flagship event, the dotdigital Summit. Hosting 1500+ delegates, the event is a key part of the marketing calendar. Ahead of the 2020 dotdigital Summit a brand new custom WordPress marketing website was required to be designed and developed to promote the event and to sell tickets.
Role:
Solo designer, UI, UX, Interaction design, Research, Analysis.
Cross-functional Collaborations:
Marketing, Online team, Developers, Content team, Events, Leadership team.
Design process
Understand
• Analyse the previous website
• Highlight existing pain points
• Define new use cases/personas
• Create a requirements list
Research
• Carry out event market analysis
• Research event UI/UX trends
• Gather design inspiration
• Speak with the events team
Low fidelity design
• Create a site map and hierarchy
• Create user flows/journeys
• Create wireframes
• Produce interactive prototypes
High fidelity design
• Create high fidelity designs
• Create page imagery and icons
• Pitch designs to stakeholders
• Evaluate and iterate
Implementation
• Export assets
• Brief the developers
• Test on a staging site
• Perform usability testing
Evaluation & iteration
• Analyse website user data
• Speak to website users
• Gather initial feedback
• Identify further improvements
