
Looking for someone who takes ownership and makes things happen? That's me.
I'm a driver
not a passenger
I proactively identify what needs to be done and see it through to completion. In high-growth environments, I've found this initiative to be key to success.
I can operate with ambiguity
When facing ambiguity, I take the initiative to directly engage with users and stakeholders through research and conversations to gain clarity and drive progress.
I lead by example
My leadership philosophy is to lead by example, working collaboratively with a team to achieve our business and user goals. We win, lose and learn together.



Left - Right: Carolina EPD off-site. Chicago office team day. Miami offsite CEO drinks.
From Graphic Design to
Data-Informed Product Design
With 12 years of design experience, I've spent the last seven specialising in Product Design and UI/UX. This builds upon a strong foundation in graphic design (both print and digital) and includes a pivotal phase in digital marketing and web design where I developed a data-informed approach.
Now, I leverage this perspective to drive product and design strategy through user research, define user flows and interactions, and create visually appealing, user-friendly interfaces that deliver value for both users and the business.
I love to work with people who believe in what they're building.
Working alongside remarkably intelligent and humble colleagues has been a true privilege, whether remotely, in collaborative settings, or during unforgettable off-sites in cities like Miami, Chicago, and Denver.
Some of my favourite design memories are working side by side with my friends, colleagues and users during hack weeks. I love the collaborative energy, creating real value for customers and the business.



Left - Right: Chicago office working lunch. Denver offsite hackathon.. Chicago team day.



Wine & travel
Outside of product design, you'll find me exploring two of my other biggest passions: wine and travel.
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I'm endlessly fascinated by the world of wine, from discovering hidden gems in emerging wine regions to spending time with winemakers and learning about the intricate art of winemaking.
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Travel is another constant source of inspiration, allowing me to immerse myself in different cultures, meet incredible people, and constantly learn and grow.
Left - Right: Egypt. Havana, Cuba. Spanish wine region Ribera del Duero.
My professional and personal values
Start with the Why?
I believe that work and life should be guided by a clear purpose. Why solve this problem?, why build this feature?. Starting with the why creates accountability and alignment and gives me the courage and resilience to succeed.
Don't
half-ass it.
Settling for "good enough" limits our personal and professional potential. If I commit to doing something, I’ll give it my all in hope of never retrospectively thinking “what if”, all while living with humility and gratitude.
1%
daily growth.
I embrace a growth mindset and always look to pursue new knowledge and skills, both professionally and personally. I practise the philosophy of 1% daily growth, intellectually, mentally, or physically.
Put the
customer first.
Empathy drives me to better understand customer challenges, treating their needs as my own. I aim to go beyond just problem solving, ensuring every customer feels heard and supported, recognising that their success directly fuels our purpose.
Create
value.
I believe in creating value through intentional design that positively impacts the lives of user while driving business growth. In my personal life, this translates to fostering strong relationships and making a positive contribution to those around me.
Ship fast, learn faster.
I’m pragmatic, nimble and believe in simplicity to remove complexity. I listen in my pursuit of building systems and software that is powerfully simple. I’m an owner, yet remain open minded. We win, lose, learn and grow together.
High
standards.
I’ve found setting high standards drives self improvement, integrity, and character, while professionally, it dictates work ethic, accountability, and the quality of my output and relationships.
Do the
right thing.
I understand the importance of treating others, customers, colleagues, partners the way I want to be treated. I aim to deploy curiosity and compassion, showing up for those around me.
